Coors Light Activation

When it comes to hockey, Coors has a simple motto: hockey is the coldest sport, and Coors is the coldest drink. To exemplify this statement, under the creative direction of DraftFCB, Thinkingbox produced an interactive outdoor experience that put Montreal Canadiens fans into the game. On a custom platform, each player would take their best slapshot which would trigger one of many 3D animations on a 45' HD video wall.

On this project I was the Production Manager and one of two prototype designers for the puck track components used during the activation.